First day of planning, Shakin Moo's Hot Milkshake

  At the start of the day we started to draw our ideas. I suggested that we each get a piece of A3 paper and do 3-4 ideas individually. I used my idea which I came up in the team meeting 1. Here is my idea:

I think that it is a very good idea, because when you see it you want to buy a hot shake. I also did 2 more and here is my second idea:

In my opinion it's a bit blank and it's not really interesting which means it won't grab people's attention. To draw this idea I used a printout of a cow because it is very hard to draw it without tracing it.

This is my last idea which I draw:

I think the idea in general is quite interesting but still it's not so great. I asked for a teachers and team member's opinions and only one person didin't like the 1st idea more than the 3rd. The rest of the people said that they really like the 1st idea because it is neat and interesting to look at. I made a bigger copy of the 1st idea on a A4 paper and coloured it in so that you can see how it would look like as a leaflet.

Each of our group members has a final own idea which means we can now do a survey by asking other people of their opinion which is called a market research. After I draw the ideas I did an individual research about the background research of milkshakes. It was very hard to find suitable information at the start, but fortunately I found one really good PDF file which included pie charts and graphs which I used in my research.

I now have a folder so that I can put all of my work in it.

I think I worked very well because I came up with 3 good ideas and produced milkshake background research. I am excited to know people's opinions next lesson, when we are going to do a survey of our leaflet ideas.

The third day of the Caimpaign Unit

  Today was the day when we received our brief from Chris Lane, but firstly we discussed what to ask and listen for when we go there. The main things that we listened and asked for were the product, customers, location, competition and current promotions. I got into a group of three me, James and Michael. After the break we went to the Shakin' Moo's outside the Grafton Centre to meet Chris.

  Chris gave us a lot of information about his business and the brief which we wrote up after the meeting. The brief of what we will have to do is to choose to promote 'Hot Shakes' or 'Chocolate Fudge Brownie Milkshake'. We can promote them by making leaflets, posters or fliers. I enjoyed the meeting because we talked a lot about business and promotion. After the brief we took some photos around the shop, inside and outside. We found out that Shakin Moo's allready has some promotions such as Mrs Shakin Moo. It is a costume in which a person dresses and promotes Shakin Moo's in front of The Primark (shop). I think it is a very clever promotion because it attracts attention from a distance because it has very bright colours.

   Shakin Moo's also sells T-shirts which then are worn and promote Shakin Moo's.

  Shakin Moo's is supposed to be a place where young people can hang out so that why Chris put stereo system, massage chair and cool furniture in the shop.

  The Shakin Moo's shop is not in a really good position comparing the other shops in and out The Grafton centre. It is blocked by two shops which are called 'Hughes' and 'Scope'.

  After we took some photos we went back to the school and wrote up a brief which Chris told us. We also got into our groups and had our first team meeting in which we decided on which promotion to do. We chose to do the hot shakes. Each one of our group members came up with an idea of a poster which we discussed afterwards. Next lesson I will try to communicate even more with my group and I will come up with more interesting ideas for our first draft hot shake poster.

Hi Matiss

Some really strong work here. Good visuals with thorough commentary. Try to avoid listing what we do.

Second day of Campaign Unit

 The day started of when Mr Hind told us what we will do. We researched about different kinds of campaigns such as campaigns to raise awareness, state a point of view and advertise a product or service. One kind of campaign to raise awareness I found was called 'Legamviente' which is a campaign against global warming. The campaign that I chose which state a point of view is Organization for America which is Barack Obama's campaign. The campaign that I chose which advertise a product is called Coca Cola which has a Father Christmas in it.

  After we researched campaign information and ads Mr Hind gave us a camera and we in a group of three went to take some pictures with the main object as a pipe, which in my point of view is very boring. We had to take some pictures to make the pipe object picture interesting. We shared the camera between each other so that we each get a go. We only had 30 minutes to take 20 pictures. The first picture that we took was James's idea.

  I took this picture and I think that this picture is way more interesting than just the pipe on its own. Mr Hind commented afterwards and he said that it is interesting to watch, so you don't get bored of it so quickly. It would be even better if there were no cars, but we couldn't do anything about it. The second picture that we took was my idea but Michael shot it.

I like this picture but, not as the one before because it is not so interesting. The background lockers distract you from the main object and the object is too dark which means this picture is not really professional. The third picture that I took was my idea.

  The picture was not suppose to be like this but because it was really dark the picture came out not focused. Fortunately, the picture is very interesting because you don’t really understand what it is and it is symmetric. The light really stands out which I really enjoy about this picture and in my opinion I think that this was the best picture that we took. Our group liked it too. Here are two more.

  We shoot about 20 pictures but I chose the best ones. After we shoot the pictures we went back to class and I put the pictures onto the computer, which I had experience in doing before. We discussed all of the pictures and then we swapped our object and went to shoot some more pictures for 15 minutes. Here are the best ones.

  This picture is my favourite of the second object because this picture is very symmetric and is interesting to watch. After the shooting we came back and did a little bit of Adobe Photoshop editing, in which we didn't have a lot of time. The day went very fast. Next week I will try to do tasks faster, because we didn't have a lot of time to edit the pictures on the Adobe Photoshop. I enjoyed this day.

First day on The Campaign Unit

  The day started when Mr Hind told us to imagine that we have a massive hole in the ceiling and water is pouring down it. He asked to look in the Yellow Pages and find a plumber. Everyone went for the most colourful, biggest and more attractive ones. We discussed that if the add is bigger than it gets into your eyes more, and if it is colourful than it stands out from the other adds. The company wants their ad to stand out so that people buy their service. Company's also wanted to have their ad at the top left corner because that is the spot where people start to read. There were some small and boring adds which no one picked because they look unprofessional and cheap. We all draw a plumbing comapany ad, here is mine:

  Two people collected them and chose the top three. Fortunately mine was in the top three, which I was surprised about. After we discussed the ads we looked at some posters. Also we draw four fast food delivery service ads. Here are mine:

  I had to choose the best one and I choose the last one. I draw it again to improve it and make it better quality.

  Then we got into groups of three. We choose to do James's one because we liked it the most. We started to copy his add into the computer through Adobe Photoshop. Unfortunately the internet wasn't working so the add quality was very bad because we wanted to add some images to our ad. I found it a bit hard to make the ad because I haven’t used a lot of Adobe Photoshop before which meant I didn’t have a lot of experience on it, same as James and Michael. Here is our finished add:

  We showed our ad to the class and they said that we have a lot of colours in our ad in which I agree. I really liked one group's add because it looked very professional because the person knew how to operate Adobe Photoshop. In the future lessons I would like to learn more about Adobe Photoshop and campaigning.