Today was the day when we received our brief from Chris Lane, but firstly we discussed what to ask and listen for when we go there. The main things that we listened and asked for were the product, customers, location, competition and current promotions. I got into a group of three me, James and Michael. After the break we went to the Shakin' Moo's outside the Grafton Centre to meet Chris.
Chris gave us a lot of information about his business and the brief which we wrote up after the meeting. The brief of what we will have to do is to choose to promote 'Hot Shakes' or 'Chocolate Fudge Brownie Milkshake'. We can promote them by making leaflets, posters or fliers. I enjoyed the meeting because we talked a lot about business and promotion. After the brief we took some photos around the shop, inside and outside. We found out that Shakin Moo's allready has some promotions such as Mrs Shakin Moo. It is a costume in which a person dresses and promotes Shakin Moo's in front of The Primark (shop). I think it is a very clever promotion because it attracts attention from a distance because it has very bright colours.
Shakin Moo's also sells T-shirts which then are worn and promote Shakin Moo's.
Shakin Moo's is supposed to be a place where young people can hang out so that why Chris put stereo system, massage chair and cool furniture in the shop.
The Shakin Moo's shop is not in a really good position comparing the other shops in and out The Grafton centre. It is blocked by two shops which are called 'Hughes' and 'Scope'.
After we took some photos we went back to the school and wrote up a brief which Chris told us. We also got into our groups and had our first team meeting in which we decided on which promotion to do. We chose to do the hot shakes. Each one of our group members came up with an idea of a poster which we discussed afterwards. Next lesson I will try to communicate even more with my group and I will come up with more interesting ideas for our first draft hot shake poster.
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